Hiroko has reviewed all of the available automated bidding strategies. Which one should she choose, if she’s focused on conversions to increase online bicycle sales within her budget?
- Maximise conversions
- Target return on ad spend
- Target impression share
- Maximise clicks
Hiroko has reviewed all of the available automated bidding strategies. She should choose Maximise conversions if she’s focused on conversions to increase online bicycle sales within her budget.
Automated bidding is the best solution if you are running search ads and you are a beginner in this field. If you set the bidding price on your own then sometimes you may face rejections or wastage of money.
But with automated bidding feature Google set the bid price on its own and it will help you in getting good results.
Maximise Conversions is the best-automated bidding strategy if you are running search ads. Because everyone wants conversion in the e-commerce business and Google really helps them in doing so.
Let’s take an example: When I started my career in Digital Marketing. My main motive was to get conversions as my website belongs to the Led Lights category. But I was not aware of this automated bidding feature at that time. My sir taught me about that but it was too late. I already started running ads on different bidding strategies and I spent around 1500 Rupees INR. The result was that there were no conversions, not even a single click on my ads. Then after that, I again spent 500 Rupees INR and choose the automated bidding feature. You guys will not believe that I got three conversions in that 500 Rupees. So spend money wisely on Google ads or allow Google to automate this on its own.
The automated feature is only for beginners, but nowadays big brands are also using this by seeing its results.
Just make an attractive and informative text ad, set the automated bidding feature. After that leave everything on Google.
I am sure if you are going in this way, surely you guys will get success in the form of conversions.
Keep this in mind, target only long tail keywords if you running search ads by doing so you will see a tremendous amount of conversions for sure.
There are other options too in this field like Maximise clicks, etc.
Maximise clicks is a great option if you don’t have an e-commerce business. Because after applying this feature you will get plenty of clicks on your Landing page.
Just focus on your long tail keyword, text and Landing page design. That’s all you guys need in these search ads.
So what do you guys learn from this incident? Please comment down your views below.
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