If Hiroko wants to increase sales of kids’ bikes by creating an end-of-the-year sale, what’s the best way for her to do this?
- She can duplicate her Kids’ Bike ad group to potentially show more ads for kids’ bikes.
- She can create a new ad group for the end-of-year sale.
- She can pause all of her campaigns.
- She can add keywords within the Kids’ Bike ad group, such as sales, deals, and end-of-year sales.
If Hiroko wants to increase sales of kids’ bikes by creating an end-of-the-year sale, the best way for her to do this is She can create a new ad group for the end-of-year sale.
Because in the Search campaign we can create various ad groups on the basis of budget, keywords, ad text, and much more.
So it will be easy for Hiroko to increase the sales of kids’ bikes by creating a new ad group. For creating an ad group you have to do simple things like:
Create a campaign according to your budget and location > create an ad group where you can specify your targeted keywords > move on to ad text > try to make your ads more attractive and informative > direct your customer’s to an informative landing page.
Let’s take an example: When I started my career in Digital Marketing in 2018. My sir taught me about Google Search ads and Landing Pages, so when I started working on this I made a simple Text ad with a normal-looking Landing page. Nothing was attractive in that ad. And in the hope of getting too many sales, I spent around 1500 Rupees INR. But my mistake was that neither my ad was looking attractive nor my Landing Page design. So the result was that I got zero sales from that ad. Basically, that ad was based on the keyword “Led Lights for Home”. Even after running the campaign in the festive season, that ad got me zero sales because my ad text was not up to the point. Then this incident taught me how to get a customer’s attention if you are working on Search Ads.
According to me beginners must focus on Search ads first rather than going for any other ad. The reason for this is Search ads are budget friendly and less competitive.
So your little hard-work can bring great results for you. Not like me LOL…
Try to create your ads on long tail keywords as they will get you better CTR. Don’t run behind short tail keywords especially in Search campaign.
This was all about today’s blog.
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