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Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

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Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

Jerry’s managing a Google Search campaign
  • Remove ad extensions.
  • Create a helpful, relevant landing page for the ad.
  • Reduce the number of words in the ad.
  • Control user signals and attributes.

Answer: Create a helpful, relevant landing page for the ad.

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. To improve his Ad Rank he must create a helpful, relevant landing page for the ad.

As we discussed earlier that keywords play a crucial role in Search Campaign. But other than that Landing pages are also important in terms of Quality Score.

Because a better landing page can help you in getting a good CTR. Suppose you have a Landing Page and it just contains a Contact Form without any informative content.

I am sure that you will not get CTR more than 0.1 % for that, the result would be loss of money only.

So think twice before designing Landing Pages for the ads. If you are not good at writing than you can simply hire a writer for yourself from Fiverr or Upwork.

Increasing the bidding price will not get you guys higher rank in Google SERPs. It basically depends only on your Keyword placement and Landing Page design.

Because if you are not good at Landing Page surely you will get higher bounce rate and in return Google will consider your website as of low quality.

So your chance of getting a good rank can be a dream only if you are not working on Landing Page.

Let’s take an example: When I started my career in Digital Marketing in 2018. My sir taught me about Search ads and Landing Pages, so when I started working on this I made a simple Text ad with a normal looking Landing page. Like the contact form and little bit information about the ad, nothing was much attractive in that. And in the hope of getting too many clicks, I spent around 1500 Rupees INR. But my mistake was that neither my ads were looking attractive nor my Landing Page design. So the result was that I got only ten clicks on that Text ad and my bounce rate was 99%, and I wasted my money on that. Then this incident taught me how to get a customer’s attention if you are working on Search Ads.

So what do you guys learn from this incident? Please comment down your views below.

I hope you guys like this article on Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank.

Don’t forget to share this with your friends and get good marks in the Search ads exam.

All The Best!!!

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