Which of the following can be customized with audience signals to make Search campaigns more efficient?
- Headline length
- All of the above
Keywords can be customized with audience signals to make Search campaigns more efficient, as we all know that keywords are pretty much crucial in terms of a search campaign.
Without keywords, you can’t even think of doing Digital Marketing at all. Because in Search Campaign or any type of campaigns, only keywords are the one that helps Google in deciding your Quality Score.
I hope you guys are aware of the Search Campaign. But if still anybody is facing any problem then here is the solution for that:
With the help of a Search campaign, we can easily design Search Ads or Text Ads. Search Ads are the ones that most of the Beginners and Brands use for their branding.
Look at the screenshot below. This is how search ads look like.
Mainly search ads are the ones that are widely used in India and the United States. You can see these search ads before or after the Organic Search Results.
Now, if we talk about Text Ad length, then it is something like that:
- Headline 1:- 30 characters
- Headline 2:- 30 characters
- Headline 3:- 30 characters
- Description 1:- 90 characters
- Description 2:- 90 characters
Try to make your Ad more attractive so that you can get better CTR on that.
Let’s take an example: When I started my career in Digital Marketing. My sir taught me about Search ads, so when I started working on this I made a simple Text ad. Like the standard headline, nothing was much attractive in that. And in the hope of getting too many clicks, I spent around 1500 Rupees INR. But my mistake was that I didn’t make my ads attractive. So the result was that I got only ten clicks on that Text ad, and I wasted my money. Then this incident taught me how to get a customer’s attention if you are working on Search Ads.
Your primary focus should be to grab your customer’s attention. So try to make ads like a WOW. Then only you will get success in this field.
Try to optimize your keywords very well in the ads so that your quality score can improve. Keep this is mind:
Good Quality Score = Great Ranking on Search Network.
Whether you are working on a long tail keyword or a short tail keyword. Your motive should be to optimize that keyword very well in the ad.
One thing that I would like to suggest you guys is, don’t run behind clicks, try to make your ads more attractive and informative. In return, clicks will automatically comes to you.
So what do you guys learn from this incident? Please comment down your views below.
I hope you guys like this article on Which of the following can be customized with audience signals to make Search campaigns more efficient? Don’t forget to share this with your friends and get good marks in the Search ads exam.
All The Best!!!